Alive when it matters
Unlike most nutrition ingredients, probiotics contain live microorganisms whose viability can decline through processing and storage. The number that matters is not the CFU count at manufacture but the viable count at the end of shelf life under the labelled storage conditions.
MORETH is an OEM probiotic manufacturer in Malaysia building probiotic products around one uncompromising standard: label-claim viability on the last day of shelf life.
What defines the category
Viability is the product
Probiotic viability is influenced by water activity, temperature, exposure and time. Water activity - not moisture content alone - is managed through the complete formulation, ingredient compatibility, controlled processing and the packaging system. Together with scientifically justified CFU overage and protective encapsulation where appropriate, these measures help maintain the declared viable count throughout shelf life under conditions relevant to the destination market.
The strain carries the claim
Probiotic benefits are often strain - or strain-combination-specific. Strain selection, documented identity, supporting evidence and the intended claim must therefore be aligned from the start.
Viable at the end, not the start
Before a probiotic formulation is finalised, our team assesses seven decisions:
- 01StrainStrain or strain-combination selection against the intended claim, supported by strain-level documentation
- 02CFU targetsCFU targets, scientifically justified overage and protective technologies where appropriate
- 03Water activityWater-activity design across ingredients, excipients and the complete formulation
- 04ProcessingProcessing controls for temperature and moisture exposure
- 05PackagingPackaging barriers and storage conditions matched to the destination market
- 06StabilityStability protocols that track viable count throughout and at the end of the proposed shelf life
- 07ClassificationClassification, claims and market pathway — probiotic products may be regulated as food, health supplements or another applicable category, depending on the market, formulation, dosage form, presentation and claims
Settling these early is the difference between a probiotic that maintains its declared viable count and one that falls below specification on the shelf.
Destination climate shapes the stability strategy.
Stability evidence generated under one set of conditions may not support a different storage condition or market.
From Malaysia to APAC
Requirements differ across the region
Classification, permitted strains, documentation and claim requirements also differ across the region.
Adapted per destination
We adapt the formulation, scientifically justified overage, packaging, labelled storage conditions, claims and documentation to each destination market — so viability and compliance both survive the journey.